In an industry heavily impacted by the ebbs and flows of a volatile Australian property market, having a sustainable plan for your conveyancing firm can help ensure its business longevity regardless of external factors.
It is becoming increasingly important for businesses to adopt sustainable practices to remain competitive. In this blog, we will discuss some tips for sustainable business growth.
To help you ensure the longevity and growth of your business, we have compiled some useful tips.
1. Choosing your Brand Positioning
When starting your conveyancing firm, you’ll no doubt have a nearly endless checklist of jobs to tick off, with choosing your brand positioning towards the top of the list. Brand positioning or, the statement for your brand position in the market, is the description of your target market with a holistic framework for how your customers will perceive you.
It should cover the who, when, where, why and how of your brand or business. For a conveyancer, this can be centred around your services, price points, overall experience, location and more.
2. Gathering Valuable Customer Feedback:
Gathering valuable customer feedback can help bolster your reputation and provide you with genuine content for any searching or interested prospects. There are many methods and styles of content you can use to promote your practice, but one of the most valued by a consumer, will likely be what other consumers have said. Especially in today’s digital world.
3. Establish Strong Relationships with Your Agents:
While your conveyancing workflow may include mostly independent workflows, there are times where it is only a benefit to the growth and health of your business to maintain key stakeholder relations. When we talk about maintaining key conveyancing stakeholders, to grow your business it will take much more than just providing a good service to your clients. In conveyancing, other stakeholders could include real estate agents, industry colleagues, membership organisations, and partners directly associated with your workflow like search and software providers.
4. Embrace Paperless Conveyancing:
More than 46 years after the idea of the paperless office was conceptualised, the average workplace still relies on paper in its everyday business processes. It is estimated that each employee averages 10,000 sheets of paper per year. Considering having a paperless office can benefit your business in more than one way, it’s surprising to think how many companies are still relying on paper for their day-to-day duties.
The common conception among legal professionals is that it’s impossible to go paperless. However, chances are that whatever you’re using paper for in your office, there’s a digital solution that exists. From compiling and signing your contracts to note-taking, it can all be done through digital means.
Ensuring the longevity and growth of your business requires a combination of strategic planning, effective management, and continuous improvement. By implementing these tips, you can increase your chances of success in a highly competitive market.
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