These marketing tips are designed to raise brand awareness and build a pipeline of qualified leads that turn into clients while sticking to a marketing budget.
For smaller Conveyancing firms, boosting your company’s brand can be challenging due to less visibility and lack of resources, like budget or time.
However, there are plenty of simple ways you can scale your marketing efforts and maximise your exposure to prospective clients. These strategies include:
1. Use Social Media
Regardless of the size or aptitude of your conveyancing firm, social media marketing is one of the most inexpensive and powerful marketing tools. It allows you to build credibility and trust with your clients. Facebook and LinkedIn are the most common platforms for professional services. They allow you to connect with prospects and partners, keep people updated on your services and check out what your competition is doing.
2. Leverage SEO Search Engine Optimization (SEO)
Search Engine Optimisation (SEO), is the process used to enhance a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries in search engines like Google and Bing.
SEO needs to be a prominent part of most conveyancing firms’ marketing plans in 2022. According to Intergrowth, 75 per cent of people never go past the first page of Google. While Search Engine Journal states that 93 per cent of online experiences begin with a search engine.
3. Offer Incentives
Running incentive programs can have a major effect on your business. With two main incentive programs, employee and client, a business can improve its own morale and efficiency, while also boosting its client base and reputation. If you run a client incentive program effectively, your business can expect to see increases in sales growth, as your customers will be motivated to buy from your business. By having a reward available for those paying for your services, it encourages them to switch from competitors or to continue using your services.
4. Targeted Conveyancing Content
Publishing consistent blog articles for your conveyancing website can help boost your business’ search engine ranking, support your brand as an industry leader, educate your clients and prospects, and overall website growth.
With any conveyancing business wanting to grow its website and professionalism, merely writing one blog will not be enough to draw customers in and convince them you’re an expert in your field.
5. Use Email Marketing
Email marketing is an efficient way to ensure that small businesses can reach out to their clients, grow their customer base, and build their reputation. Best of all, managing an email campaign is easier than most people imagine.
One of the most advantageous things about email marketing is how targeted it can be. By segmenting your email list and adjusting messages accordingly, you can improve response rates and build meaningful relationships with your customers.
Ultimately, the best approach for your conveyancing firm is to simply get started and follow these easy to implement marketing tips. Make a small investment of your time, try something new and measure your success along the way. Focus on a few key areas instead of overextending yourself, create a thoughtful marketing budget (and stick to it) and use technology to support your efforts.
Don’t miss out on the latest conveyancing software innovation, industry news and trends by subscribing to the free monthly newsletter, The Conveyancer Digest.