Approaching how you sell your business can be done through many channels, however, having clear, efficient and effective messaging will help you avoid overselling your services and deterring any potential clients.
As a Business Development Manager, my role is crucial for illustrating the values and advantages to using our conveyancing software and search platform.
For me to do this in the most effective way, it is crucial I don’t oversell the product or our business goals.
The following is a few key tips to avoid overselling your business in a busy conveyancing and property law industry.
1. Set Standards
The first tip you should consider is to set the standards of your services.
In every medium you advertise or pitch your business’ services in, ensure you have the minimum options for your services listed to ensure initial credibility and expertise in your profession.
From there, you can build up on the additional services or qualities you offer.
2. Accurately sell your Capacity
While you want to sell yourself as a conveyancing business which can take on any number of matters, realistically, if you’re starting small or in your growth phase, you will only leave a bad taste in the mouth of your clients if you over-promise, and under-deliver.
That doesn’t mean you shouldn’t include ballpark factors of your capacity by presenting competitive return times, prices, and communication.
3. Over engagement
If you’ve funnelled potential clients through marketing channels like call backs and email subscriptions, the first step will be to engage them at a reasonable pace, to not test the tolerance limits of a potential customer. If they’ve subscribed or want to learn more about your services, they want to hear from you. Which is why it’s so important that you find a balance between value-rich, engaging content and content that’s intended to promote your product, service, or brand.
4. Overwhelming with information
It is all too easy to get caught up in listing all the benefits a customer might have by taking on your conveyancing services.
However, when you throw everything but the kitchen sink at your customer it’s not only overwhelming, but can confuse and distract the customer, taking focus away from what you offer that genuinely meets their needs.
For example, I am always looking to educate conveyancers with the benefits of our all-in-one conveyancing solution, triConvey.
The trick to this, is to present one or two main benefits at a time, like its time saving features and automations, before mentioning other value add functions.
Overall, it’s crucial to sell your business in the best and most efficient way possible. You need to include the important factors; value add services and present it in a fashion which compliments your business style and goals.
Unfortunately, if not built correctly, it can lead to overselling your business and run the risk of overwhelming, overcrowding and deterring potential clients.
For more tips in how your business can establish a more efficient workflow so you have time to work on your messaging, book a demonstration with me at shafiq.akbari@trisearch.com.au.
