Whether you’re an enthusiastic networker or one who dreads the thought of it, bolstering your digital presence is key to overcoming inhibitions when attempting to attract business to your conveyancing firm.
In this digital age, it is essential for any business to have an online presence. Whether it’s a website, a social media page, or a combination, getting your company online will help sell your service as well as help communicate with your clients.
If someone wants more information about your firm, they’re most likely going to do their research online.
Whether they’re specifically looking for your firm, or they just want to find any company that matches their needs, having an online presence will give you a competitive edge.
The following three tips can be used individually but are more effective when utilised together:
1. Social Media
It doesn’t matter about the size of your business, when you started or how many clients you have, social media is an important tool to utilise.
It helps you connect to clients, increase awareness, and improve your business growth.
With over two billion active users on Facebook globally, chances are your customer-base have a Facebook account.
The same can be said for LinkedIn with more than 500 million users. If your potential-clients are on these platforms, you should be too.
If you have a professionally designed website, built for converting customers, then social media is a great place to drive traffic to that website where they can fill out enquiry forms.
With more than 3.5 billion social media users, you would be missing out on a large cross section if you weren’t to market through social media.
Your website is often the first impression for a lot of potential clients. When someone hears of your business, or is searching for a conveyancer on Google, the first place they’ll go is your website.
This is your chance to show them that you’re a professional and to highlight how and why your business operates. If they click onto an old, run-down, text-heavy webpage then your brand image will take a huge hit before even meeting the client.
If you have budget for it, you can engage an agency to build a powerful website for you. If the budget is on a shoestring, you can use a freelancer and if there is absolutely no budget you can do it yourself.
With the tools available just about anyone can jump onto a free website building program and drag-and-drop elements to build a webpage.
Plan and be clear on the message you want to convey to your clients and be confident on how you want it to look with a website design plan. Once you’ve mapped that out, the building stage will come easy. You can look to competitors for inspiration, to see what they’ve done well and where the website has weak points.
3. Paid Ads
Paid advertisements will require some financial commitment. There will be a learning curve, but platforms like Facebook and LinkedIn offer intuitive help when funding is involved. They make it as easy as possible for you to get started.
Social ads are be made up of imagery, captions, and call-to-actions. For the imagery, use photos of yourself or your team. With a larger budget available, you can get video content created of you talking about the unique selling points of your business. Using your face on these ads will help to build trust with potential clients and give your business a genuine feel.
The caption and call to actions are pretty easy to construct – just ask yourself ‘what message do I want to convey?’ and ‘What is the first thing I want people to know about my business’.
Once the ads have been created, you’ll have the ability to target audiences. Most platforms will give you the option to target by geography so you can ensure your ads are being served up to potential clients around your area.
These three tips each have their own merit as to why you should be implementing them. However, including them in an overall business awareness strategy will mean your firm can get the most reach possible. Which is an especially important aspect to bolstering yourself against the quantity of competition you’re facing in the market today.
Once you’ve optimised your digital presence, the next step will be to optimise your workflow, triConvey is triSearch’s all-in-one $0 powerful conveyancing solution, contact us today to learn how we can help.