Search Engine Optimisation. As straight forward as the phrase sounds, SEO is one of the most powerful tools you can implement as a business to boost your organic reach and attract new clients.
With the new year looming, now is the time to tick optimising your website off the list. But what is it that you’re ticking off the list?
In simple terms, SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
This is a job that needs to be done yearly at the very least, search engines are constant evolving to bring users the most relevant information.
Therefore, refreshing your knowledge and researching different ways to improve your SEO year-on-year is essential.
To help you get a head start on your competition in 2022, here are a few simple tips to optimising your website:
Publish Relevant Content
How thorough is your website? Does it present you as a professional and a thought leader, or just provide minimal contact details? If it’s the latter, there is a high chance you’re missing out.
One essential strategy for improving your SEO is to consistently provide content updates. This is achievable through producing blog articles.
The more relevant the content is to your industry and the more accurate the headline, the more likely it is to appear in prospect client searches.
An example of relevant blog articles you could include in your firm is ‘what is the conveyancing process?’ or ‘what is a contract of sale?’
Not only will publishing blogs like these make your overall website more relevant for search engine algorithms, but it will present you as a leader in your field, adding credibility to your firm.
Search Engine Optimisation Keywords and Phrases
Identify and target a specific keyword or phrase for each authoritative content page on your website.
In other words, you need to know how people are looking for the products, services or information that you offer to make it easier for them to find you.
This is a simple step to follow and while it might be tedious matching your content and key phrase together, the repercussions to not implementing a key word will mean that prospects will land on one of the many other pages in the Google results.
Implementing keyword SEO will help your site rank above your competitors. This can be easily achieved from the back-end of your website, especially if your website is already integrated with SEO tools, if not, there are plenty to choose from.
Ultimately, SEO is about helping people find relevant items. Therefore, having customer reviews linked to your services is an important strategy you can use.
Search engines use these reviews to attribute value to your business, resulting in a higher conversion rate. Furthermore, the review process for your clients is free and easy to do.
As a basic strategy at the end of your service, ask for your client to leave a review and provide a link to make it easier on them.
Odds are if you’ve done a good job for them, they’ll be more than happy to leave you a glowing review, and in turn, a far greater chance at appearing at the top of search engine lists.
Search Engine Optimisation is overall a simple but effective task. It can help you improve your business’ brand, help your business stand out from your competition and draw more clients through your doors.
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