Starting, establishing or growing your conveyancing firm is no easy feat. Even before opening, business owners are hit with a blitz of challenges. Followed by even more throughout the following months after the business is up and running.
Ensuring you have an established network within the industry and with prospective clients will be crucial for growing your firm’s reputation.
Listening to what is trending in the market may help you focus your business on a targeted area for improved profitability.
Importantly, your business needs to utilise the best software and search technology available from the first Matter you do, ensuring you’re creating a reputation for fast, accurate and reliable service.
Below are three easy tips for establishing or growing your conveyancing firm, pushing it to the next level of success.
1. Starting, establishing or growing your firm with marketing & networking
How you market yourself and network with industry colleagues, business rivals and current and prospective clients will be a major factor influencing your reputation, and ultimately business growth.
If you haven’t started networking and marketing before your practice is open, you should be.
And if you’ve opened but have put these on the ‘back burner’, then stop and take the time to get some simple measures in place.
Here are three simple marketing tips to get you started:
Create a plan
Creating a Marketing Plan is the most important thing you can do for your business. Before designing a website or creating content, you should map it out in a plan.
This needs to outline how you will reach your target audience and with what marketing strategies.
Create a digital presence
This starts with a website. Your website should be seen as your digital storefront. It’s often the first thing people see when they hear about your business.
Your website is also point of contact and if done well will naturally convert visitors into customers.
Once your website is built, you should look to create social media pages for your business, like Facebook, LinkedIn and Instagram.
Content is key. Once your website and social media platforms are live, the next step is to generate content. Search engines like current and consistent content.
Providing useful content to your audience, increases your reputability, positions you as a thought leader in your field and helps entice clients to engage with your service.
Posting content to a website blog and sharing it through your channels doesn’t necessarily mean everyone will come flooding into your inbox, instead, posting consistent and quality-led content is a great steppingstone to building a reputable brand.
2. Establishing or growing by listening to the market
They say understanding your competition is half the battle. But the other half is also just as crucial. As a conveyancer that means following the property market from a buyer and seller perspective.
Ultimately, you will only deliver in your business goals if you listen to all aspects of the market.
So, how does one “listen to the market”?
For understanding competition this can be done in many ways, however, the simplest is to follow them on social networks.
Utilise search engines to see who your competitors are, who is ranking at the top of search pages, and while monitoring their websites.
Social media is widely used for marketing a brand to prospect clients, however, there is a wealth of information available from a competitor’s perspective.
A few suggestions you should be looking for to analyse your competition’s feed include uncovering the keywords they’re targeting, research their most shared content and what is getting the most impressions (likes, comments and shares), track new links they’re posting and monitor the circles they’re engaging in.
Another strategy for listening to the market is to research relevant media organisations. For a conveyancer that often means real estate and property specific media.
Another source of information for conveyancers is to follow leading tech companies in the industry by subscribing to newsletters like The Conveyancer Digest.
Once all is analysed, you’ll be able to see the bigger picture about unfolding trends as well as year-long ones, new product releases which may be beneficial to you and increase your own brand awareness by being an active business name in the industry.
After digesting this content, whether it is before you start your conveyancing business, or in its early stages, is a crucial step to becoming an established firm in a competitive industry.
3. Utilise Leading Search and Software
It is a conveyancer’s job to ensure the settlement and title process is completed in a timely, professional and above all else, accurate manor.
One of the most important jobs for any software or search provider is to eliminate any chance of disrupting your workflow.
So, for a conveyancing firm about to enter the market, or one trying to establish itself, ensuring you have the best available cost effective and efficient software and search platforms is critical.
For ensuring you meet your target deadlines and garner a reputation for being the best, we recommend using an integrated Practice Management Software (PMS) which is integrated with search as it is able streamline workflow using simple automations.
Having autonomous technology not only decreases the time it takes to complete a matter, saves you money that could otherwise go to your bottom line, and reduce any human error which may slow down the legal process.
A few automations which are available with leading integrated PMS include:
- Due diligence automations – to save time while manually ordering or compiling contracts.
- Key integrations with leading workflow and settlement software – adding search tech and settlement tech like PEXA as well as integrations with email and Office 365 products.
- Billing efficiency – for automated invoicing and compiling of all due diligence searches as well as profitability analytics tools based on company billing.
These simple automations to help when establishing or growing a firm, and many more can be leveraged to ensure you have successful business growth with triSearch’s powerful $0 conveyancing software, triConvey.
Whether you’re establishing or growing a conveyancing firm, ensuring you’re taking these steps can help solidify your position in a fierce and competitive market.
For more tips on how you can better establish your conveyancing firm, download our complimentary 8 tips to Establish or Grow Your Conveyancing Firm eBook.