There will always be room for additional knowledge when attempting to start or grow a conveyancing firm, and getting the basics of marketing and advertising is just one step in a long process to achieving this.
To help, we’ve broken down the basics you’ll need to start your marketing and advertising journey.
Basics of marketing
Create a Plan
Creating a marketing plan is one of the most important things you can do for your business. Before designing a website or creating content, you should map it out in a plan. This needs to outline how you will reach your target audience and with what marketing strategies.
Create a Digital Presence
This starts with a website. Your website should be seen as your digital storefront. It’s often the first thing people see when they search for your business. Your website is also point of contact and if done well will naturally convert visitors into customers. Once your website is built, you should look to create social media pages for your business, like Facebook, LinkedIn and Instagram.
Understanding and implementing the basic steps of marketing will help your brand organically grow. If you’re regularly updating your website and offering a solution for your target audience, you’ll slowly start building your business’ reputation.
Once you’ve set up your website, research methods for maintaining it and grow its organic search health. The best way to do this, is through Search Engine Optimisation.
Digital marketing and advertising
For those with a bit more of a budget, you can look at paid advertisements through Google or social media.
- Choosing a headline or message.
- Selecting imagery.
- Selecting the audience you want your ads to reach.
- Creating a ‘call-to-action’ that drives people to a phone number or contact form.
- Allocating budget and how long you want your ads to run for.
It’s important to note that one unsuccessful campaign of advertising does not mean they will all fail.
Good practice in marketing is to re-evaluate performance and direction, to improve or target a different audience next time.
For a full guide on digital advertising through Google, read more information on Google Marketing.
For more business insights, industry trends and key conveyancing stakeholder predictions, download The Conveyancing Handbook Edition 2: A Guide to Success in 2023 now.